Mid Life Marketer’s Kick Start

The third episode is short and sweet. It also reflects the part of this game I just haven’t got on top of as a relative newbie: it’s the whole tracking and testing scene. Without doubt it is completely crucial in helping you avoid wasted dollars and effort and yet the whole concept is furry, fuzzy and incomplete in my head. This is the next big area for me to work on. Here is Willie Crawford’s take on it.

A final element of creating successful ads is testing. You must test EVERY ad that you use. Experiment by changing different elements of your ad. Change the headline or a few words in the ad body. Record the response rate that you get.

Now change the url or capitalization and note the results you get. Just changing one element in an ad can result in 100 times the response rate. Then, when you find an ad that works, stick with it until it stops working. Continue to test other ads for the same product or service, but don’t stop running the one that’s working!

You never know what ad is going to strike just the right chord in your prospects. At the same time, what worked today may not work tomorrow. There are certain advertising concepts that never seem to change but many do.

A classic book called Scientific Advertising is one of the best books on writing and testing ads available anywhere. I use techniques from the book every advertising campaign I run. If you would like a free copy you can download it from my site at:
http://clicks.aweber.com/y/ct/?l=DXH8Z&m=9K9rtmU2IOtW5&b=Vqgqfhm9azWcKnMmU3GJcQ

Download this ebook and study it carefully. Some of the most successful copywriters around regularly mention this book as one they learned to write great ad copy from. Then it’s largely a matter of creating an ad following the proven steps and testing, testing, testing!

To your success - Willie Crawford
http://clicks.aweber.com/y/ct/?l=DXH8Z&m=9K9rtmU2IOtW5&b=xTTuztqlaHuZh71FpO8GDw