Mid Life Marketer’s Kick Start

A couple of weeks ago I got a message from Dan Foley. Just another in a string of infommercials after I had subscribed to one of his list offers. That’s what I thought at first glance. I read on for a few sentences, because it was obviously a case of Dan TESTING his advertising and trying to get feedback about whether his readers favoured longer articles or “chunked” information. Thinking back, I don’t think I actually answered his original question… “Doh!”

The article was by a guy called Willie Crawford and I am going to put it up in 3 sections on the blog as it was a “Right Riveting Read!”

It set out out in words, even I could understand, how to set up your advertising copy and test the results. So here ya go! Here’s part 1.

My Ads Aren’t Working!
by Willie Crawford

My ads aren’t working! I don’t get much response to my ezine ads! How can I improve my ad response rates? These are comments I hear frequently from associates who advertise regularly online. After taking a look at their ads, here is the advice I often offer them on improving their ads:

First of all, the ad must be BELIEVABLE. Fully 80% of the ads that I review lack credibility. Yes - people want to believe that they can earn a fortune - in a month - with absolutely no work. However, things don’t work that way! If it were THAT easy, everybody would be doing it.

After all, we like to share secrets with our family and friends. Anyone discovering a way to earn money THAT easy would have shared it with their friends .. who would have shared it with their friends….. and they would have shared it with their friends. Soon everyone would know about it and be making a fortune.

This great moneymaker would not need to be advertised since it would be spreading so fast by word-of-mouth.

Your potential customers are very intelligent. They can spot a hyped-up exaggeration when they see one. Don’t use them - make your ads believable.

Starting with the most important part of your ad - the headline. It must be believable and it must grab their attention.

How do you get their attention? You tell them how you are going to solve a problem for them, or how you are going to prevent them from having a problem in the first place. There are many “hot words” that have been proven to grab a persons attention better than others. You need to use these in your headlines too. Examples of these words include:

“Free”
“You”
“Discover”
“New”

Any good book on copywriting will give you more of these terms so I won’t elaborate on that here. If you want a good ebook on how to write using language that excites a customer get a free copy of “The Net Writing Master’s Course”

Here’s a useful blog by Ron Castle on the noble art of copywriting:

After my initial growing pains in this game, I was pleased to find a plain English guide to getting the advertising right. I doubt I’ve got it right yet, but I am now working on it with a lot more of a “clue”.

Keep an eye out for part 2 coming soon to a blog near you!!

By the way; don’t forget there are a whole bunch of giveaway events kicking off at the moment so just have a look at the previous post on my blog. Details of my personal favourites.;-)

There’s only one way to make money doing joint ventures and that’s to get involved. There is no time like the present because there is an uncommon flush of new joint venture partners, looking for more members and partners to extend their business networks and earn more cash.

Well; giveaway fever has really got the internet marketing community by the throat: but instead of throttling it to death, it’s throttling up the pace of business growth - for those wise enough to get involved.

Whether you are a new starter in the world of Internet Wealth Creation, or a seasoned pro; the benefits of this latest rash of events should not be underestimated!! A variety of big names are promoting these events and each one has its own pros and cons joint venture partner, whether you want to grab the gifts and run or contribute new gifts and build your own lists. Be aware though and read through each joint ventures dos and donts. They all seem to use the same management programme but the individual ventures are presented with a variety of different combinations of upgrade possibilities and bonuses. Just read the conditions of each one carefully to avoid joint venture agreement mistakes that might get your gift deleted.

For newcomers, you have access to dozens of quality graphics, web templates, softwares, scripts and tools. You can probably tool yourself up completely for your Internet business career, just by carefully selecting from the variety of offers that are made here. What will it cost you? … Nothing! You will be required to sign up to other entrepreneurs marketing lists to gain access, and you will be shown OTO (One Time Offer ) pages which you may decide you want to take or decline; the choice is yours. This is exactly the same strategy you will be developing in your own marketing efforts and you can learn a lot by studying the squeeze pages, thankyou pages and offer pages you see. There’s no wasted time if you keep your eyes on the ball! So sign in to them all by the member link.

If the last paragraph was a bit like teaching Granny to suck eggs … then: apologies, it means you are at the next level already. You will almost certainly have some product of your own that you can contribute to the event. Whether it’s a PLR package or an ebook that you have written, original graphics, or some marketing nuggets that only you know about; the choice is yours. By stepping in as a contributor, you are able to grow your own list. This is your invite to start your journey towards joining the big boys.

There are 5 major events on the starting blocks at present. That equates to 5 times the list building potential. 5 times the potential paying customers for your business. Get involved: the world comes to those who

TAKE ACTION.

The giveaways are as follows:

I’ll give the link for signing up as a member and as a contributor where that is still possible.

Independence Day Giveaway Member Contributor 1st July - 31st July

The Golden Giveaway 2 Member Contributor 1st July - 15th July

Huge Giveaway Member Contributor 3th July - 1st August

IM Gifts Member Contributor 27th June - 4th July

Viral Marketing Giveaway Member 23rd June - ?

Massive Summer Giveaway Member Contributor Open till 4/9/2008

Take action - scoop up the goodies or get your own treat online now. Look out for my Atmospheres collection.

I don’t think I have seen so many well connected events running together all year. You don’t want to miss this boat!
CosmicRay.