What is Your Big Reason WHY?
26 02 2008My Big Why
I was reading another of the many ebooks that I have downloaded over the past several months and this one, for a change, really grabbed my attention. Something clicked and I started scribbling on the shopping list pad like a mad man. Success in 10 Steps, by Michael Dlouhy, resonated with my feelings about marketing in a way that hasn’t happened since I started this journey towards rebuilding my life and self esteem. The author, Michael, pointed out that you have to have a damn good reason for wanting success in our line of business if you want to get through the difficulties that crop up in any new venture. This industry has an appalling failure rate currently running around the 95% mark. Doesn’t exactly sound like the best arena for the Mid Life Marketer’s Kickstart! Well, Dlouhy’s comments flicked a switch and the writing poured out. As you can see.
So - my BIG WHY runs something like this…
Motivations
I spent 30 years in education in various settings. For most of that time I was recognised as a pretty decent hard working teacher or outdoor instructor. Underneath the surface, however, all was not well. I went into education with very self centred motives;
I liked the holidays - I could work and earn but still get big climbing trips in
I liked the idea of going to college and getting supported for a few more years
I studied Outdoor Education so that I could add canoeing and caving and sundry other activities to my outdoor experience, with somebody else paying!
Children never even registered in my thinking. I was so green and clueless about life, it was untrue! I’d never suffered any of the great knocks that many friends were dealt, but on the other hand, I had never had the confidence to really kick out on my own and TRY anything emotionally risky. Everything I had was poured into a semi-fantasy world of climbing, canoeing, caving, skiing and if I was lucky, a bit of shagging here and there.
My next posting here will tell you how I slowly gave myself the reasons for making this kind of work a success…
